Google Ads (PPC) Specialist

Looking for a Google Ads Specialist that actually cares about your account?

Then you are in the right place.  You don’t just want to hand over your budget and hope for the best, you want to know that your PPC manager is working FOR YOU to maximise your campaigns and get you the best ROI possible. P

I build and manage Google campaigns designed to increase visibility, generate quality leads, and increase your sales.

If you are not advertising on Google, chances are your competition is, so let’s talk.

victoria marks,google ads
google ads specialist

Professional Google Ads Management From Day One

I do not outsource, so I will be your account manager and account do-er from day one.

Your ads budget will be spent like it is my own and monitored frequently to ensure you are getting the best quality clicks, at the best cost possible.

Most agencies are obsessed with the click; I’m obsessed with what follows. My customer service background gives me a unique lens to audit and refine the full end-to-end journey, ensuring your leads don’t just land – they stay.

Google Ads/PPC Management UK

Marketing your business and learning how to advertise on Meta is a minefield and you can quickly blow your budget if you are not targeting the right audience or have eye-catching visuals or copy. 
 
I will work with you and your budget to develop a profitable advertising strategy – or I can help you do it yourself – which ever works best for you.

I take complete ownership of your Google Ads strategy, technical maintenance, and daily optimiSation, freeing you up to focus entirely on running your business.

Done FOR you services include:

Continuous Keyword Optimisation: I monitor your search terms daily, adding high-converting keywords and scrubbing negative terms to ensure your budget is never wasted on irrelevant traffic.

Strategic Bid Management: Navigating the live auction environment to ensure you are appearing in the top spots for the right price, maximising your visibility without overspending.

Ad Copy & Extension Refinement: Constantly testing and tweaking your ad headlines and descriptions to improve click-through rates and stay ahead of your competitors.

Conversion Path Monitoring: I don’t just look at clicks; I track the entire journey to ensure the traffic we are sending is actually turning into phone calls, leads, and sales.

Monthly Performance Reporting: Clear, jargon-free insights that break down your return on investment, showing you exactly how your ad spend is contributing to your business growth.

I’ll lift the hood on your current Google Ads account to find out where your budget is being wasted and where your biggest growth opportunities are hidden.

Done FOR you services include:

Waste Identification: A deep dive into your “Search Terms” report to find irrelevant traffic that is draining your budget, providing an immediate plan to cut wasted spend.

Quality Score Analysis: Reviewing the relevance between your keywords, ads, and landing pages to identify how to lower your cost-per-click, improve your landing page experience, and improve your ad rank.

Conversion Tracking Health-Check: Ensuring your tracking is actually working. I’ll verify that your leads and sales are being recorded correctly so you can trust your data.

Account Structure Review: Assessing your campaign and ad group setup to ensure it’s built for modern Google Ads best practices rather than outdated “legacy” methods.

Competitive Benchmarking: Analysing your “Auction Insights” to see how often you lose out to competitors and identifying the strategy needed to reclaim your market share.

GOOGLE ADS MANAGEMENT

I take complete ownership of your Google Ads strategy, technical maintenance, and daily optimisation, freeing you up to focus entirely on running your business.

Done FOR you services include:

Continuous Keyword Optimisation: I monitor your search terms daily, adding high-converting keywords and scrubbing negative terms to ensure your budget is never wasted on irrelevant traffic.

Strategic Bid Management: Navigating the live auction environment to ensure you are appearing in the top spots for the right price, maximising your visibility without overspending.

Ad Copy & Extension Refinement: Constantly testing and tweaking your ad headlines and descriptions to improve click-through rates and stay ahead of your competitors.

Conversion Path Monitoring: I don’t just look at clicks; I track the entire journey to ensure the traffic we are sending is actually turning into phone calls, leads, and sales.

Monthly Performance Reporting: Clear, jargon-free insights that break down your return on investment, showing you exactly how your ad spend is contributing to your business growth.

GOOGLE CAMPAIGN AUDIT

I’ll lift the hood on your current Google Ads account to find out where your budget is being wasted and where your biggest growth opportunities are hidden.

Done FOR you services include:

Waste Identification: A deep dive into your “Search Terms” report to find irrelevant traffic that is draining your budget, providing an immediate plan to cut wasted spend.

Quality Score Analysis: Reviewing the relevance between your keywords, ads, and landing pages to identify how to lower your cost-per-click, improve your landing page experience, and improve your ad rank.

Conversion Tracking Health-Check: Ensuring your tracking is actually working. I’ll verify that your leads and sales are being recorded correctly so you can trust your data.

Account Structure Review: Assessing your campaign and ad group setup to ensure it’s built for modern Google Ads best practices rather than outdated “legacy” methods.

Competitive Benchmarking: Analysing your “Auction Insights” to see how often you lose out to competitors and identifying the strategy needed to reclaim your market share.

My Fees:

My fees for Google Ads Management starts at £300 per month. My fee is in addition to your ad spend.  I ask for an initial 3 month commitment, then a 1-month rolling contract thereafter.

A full keyword audit will be required before ads are set up. This is in the region of £450.  Ifyou are running your own Google Ads Campaigns and would like an audit, please get in touch, or I can offer you a Power Hour 1:1 Training.

Client Testimonials

“After having my social media hacked, Victoria was a great help in reestablishing my knowledge, confidence and momentum to get going again.”
Freelance business services
R. Wood - Artist
“Victoria created a small Facebook ad campaign for us and we were very pleased with how helpful she was and how she quickly undertsood our needs and budget. It was the first time we had used Facebook ads and she talked us through the process and produced a clear report for us at the end of the campaign. Thank you Victoria.”
Ilfracombe Museum
“I had a session with Victoria and she went above and beyond via our Zoom call. Through this one session alone, my business is now appearing on pages for Google for the very first time and helped boost my rankings... Her knowledge has helped boost my business in just one session and something I am entirely thankful for.”
Susan Hale - The Malt House